How to get 110 km range in winter: 7 pro tips
Battery care, tyre pressure and assist modes that actually work…
Coming soon → New 2026 lineup • 110 km range • №1 in urban e-mobility
RIDE PURE
ELECTRIC FUTURE
E-bikes & e-scooters engineered for the city: 110 km on one charge, 19 kg feather frame, anti-theft GPS, app control and 5-min fold. Zero emissions. Maximum thrill.
0 kmMax range
0k+Riders worldwide
0%Would recommend
0 CO₂Tailpipe emissions
PURE AIR PRO • 2026
From €1,199 — or €39/mo
25 km/h
BOOST MODE • 500W
🔋 3h fast charge
Removable battery • App % live
01 — Lineup 2026
Three machines.
One obsession.
City commuter, cargo hauler or off-road explorer — every PureElectric is built around a 500W silent hub motor, Samsung cells and aircraft-grade 6061 aluminium.
Best seller • City
Pure City + ⚡ 110 km
19 kg, step-through frame, Gates carbon belt (no oil, no rust), hydraulic discs, integrated lights. Ideal for 15–30 km daily commute.
€1,199Test ride
Ultra light • Scooter
Pure Air Pro • 100 km
Dual motor 800W peak, 10-inch tubeless tyres, IP65 waterproof, 5-sec fold, NFC unlock + GPS tracking in app.
€899Test ride
Family • Cargo
Pure Cargo X • 140 kg payload
Long-tail cargo with child seats, 85 Nm torque, Bosch-grade sensor, 150 km dual-battery option. Replaces second car.
€2,499Configure
Not sure? Take a 30-min free test ride in your city.
Helmet, route and coffee included. No card required. 40+ stores.
8+
years of pure voltage
From Bristol garage to 48k riders in 12 countries
From Bristol garage to 48k riders in 12 countries
02 — About PureElectric
We started with a plug and a protest.
In 2018 we were stuck in traffic, breathing fumes, paying for parking. So we built the bike we wanted to ride: light, beautiful, electric, affordable. Today pureelectric.ru is the home of urban e-mobility — design lab, test track, service hub and rider community in one.
We don't sell scooters. We sell 20 extra minutes of sleep, €1,800 saved per year, and a city you can actually breathe in. Every frame is torture-tested for 10,000 km, every battery is certified UN38.3, every rider gets human support, not bots.
🔋 Samsung 21700 cells 110 km real range, 1000 cycles, removable in 3 sec.
📱 Pure App + GPS Lock, track, navigation, OTA updates, ride stats.
🛡️ Anti-theft core Alarm, motion lock, GPS + 2-year theft assistance.
🔧 Service everywhere Mobile van, 40+ workshops, parts in 48h.
2018 — Garage prototype
First 50 e-bikes sold to friends. All still riding.
First 50 e-bikes sold to friends. All still riding.
2021 — Pure Air launch
Best urban e-scooter award, 20k units in 12 months.
Best urban e-scooter award, 20k units in 12 months.
2024 — Carbon-neutral factories
Recycled aluminium, plastic-free packaging.
Recycled aluminium, plastic-free packaging.
2026 — Subscription & swap stations
Battery swap in 10 seconds. Own or subscribe from €39/mo.
Battery swap in 10 seconds. Own or subscribe from €39/mo.
03 — Technology
Silent. Smart.
Suspiciously fast.
Torque sensor reads your pedals 1,000× per second. You feel bionic, not pushed. Plus regenerative braking, hill-hold and stealth cable routing.
500WPeak silent hub motor
110kmReal city range
19kgFeather alloy frame
3hFast charge 0-100%
🧠
Torque AI Pedal Assist
5 levels + auto mode. Climbs 20% hills like flat. Range extender algorithm learns your route.
🔒
Military-grade security
NFC key, Apple Find My, alarm 110dB, motor lock. Sleep easy — your bike watches itself.
♻️
Regen + solar ready
KERS braking returns 12% energy. Charge from solar panel or powerbank via USB-C.
Lab tested
10,000 km torture test — passed.
Rain chamber, cobblestones, -20°C freezer, drop test. We break 20 bikes so yours never breaks. IP65, 150 kg max load, 5-year frame warranty.
- ✓ Hydraulic Tektro discs — stop in 3.5 m
- ✓ Puncture-proof tyres with reflective stripe
- ✓ 800 lumen auto headlight + brake light
- ✓ OTA firmware every month
04 — Sustainability
One e-bike = 1.2 tons CO₂ saved / year.
Car replacement study 2025: riders who switch 70% of trips save €1,840 and 22 days in traffic yearly. Our factories run on renewables, batteries are 92% recyclable.
-73%
CITY EMISSIONS
CITY EMISSIONS
92%
RECYCLABLE
RECYCLABLE
1M
TREES GOAL 2027
TREES GOAL 2027
05 — Journal / News
Fresh voltage,
weekly.
Guides, range tests, laws, maintenance hacks and honest reviews. Click any story to read the full article.
Pure City vs car: we counted every euro for a year
€1,840 saved, 22 days out of traffic. Full breakdown…
Coming soon →
E-scooter rules 2026: where you can ride and how fast
Speed limits, bike lanes, insurance — simple explainer…
Coming soon →06 — FAQ
Questions?
Charged answers.
Still unsure? Book a free test ride — 15 minutes will convince you more than 15 articles.
How far does it really go? +
In Eco mode with 75 kg rider: City+ 105–110 km, Air Pro 85–100 km, Cargo 90–150 km (dual battery). Sport mode cuts ~30%. Cold -10°C cuts ~15% — battery has self-heating.
Do I need a licence or insurance? +
No. All our 25 km/h models are legally bicycles in EU/UK. You can use bike lanes, no licence, no tax. We include free theft-assistance and optional full insurance €8/mo.
What about service and warranty? +
2 years full + 5 years frame. Mobile service van comes to you, 40+ workshops, spare parts in 48h. Belt drive = no chain lube for 30,000 km.
Can I try before I buy? +
Yes — 30-min free test ride + 14-day home trial. Don't love it? We pick it up free and refund 100%.
Own or subscribe? +
Own from €899 or subscribe from €39/mo with service, theft cover and free swap bike included. Swap ownership anytime.
⚡ FREE TEST RIDE • 40+ CITIES
Your city is already electric. Are you?
Leave a request — we’ll call in 15 minutes, pick a time and bring a charged bike to your door. Helmet + route included.
By clicking you agree to callback. No spam, only volts.
4.9★
2,300+ reviews
2,300+ reviews
48k
happy riders
happy riders